Kaboom
Autodesk
Pre-pro, production and post for Autodesk University hype video shot on location at the Venetian convention center in Las Vegas. Video included attendee interviews, general session, expo hall and awards show coverage. It ran at the Day 2 general session and will be used in future marketing materials.
Meta
Meta Social Impact Instagram account launch and Reels
The account was launched in the fall of 2022 to demonstrate to non-profits how to create and use Reels effectively. We partnered with Hey Beautiful Jerk and worked with nonprofit creators to explain how they used Reels to reach their followers. We created enough content to post 2-3x per week. (We grew the account to about 17K followers organically prior to the latest round of layoffs. Sadly Meta changed focus and deleted the account.)
Social Impact website
The old site was outdated and was not flexible enough for the content the team wanted to include. The goal of the site was to educate non-profits about how best to use all of Meta's tools including those on Facebook, Instagram and What’sApp to increase followers, donations, volunteers and awareness of their causes. We created step by step guides and presentations to help grow and expand their social support and how to troubleshoot issues. This was a custom build on Meta’s CMS.
Swirl
Cooleffect.org
Produced the website build which included a check out shopping experience - carbon offset sales and donations with Swirl’s in-house engineering and QA teams.
Goodby Silverstein & Partners
Comcast
Xfinity Trivia - paid media campaign
Adobe
Make a Masterpiece
Award: Yellow Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2017
“Make a Masterpiece” challenged four digital artists to take lost masterpieces by Caravaggio, Rembrandt, Kahlo and Vermeer and re-create them using only Adobe Stock images. The result was re-creations of lost masterpieces—made from thousands of stock photos—that could pass for the originals. When creatives explored these masterpieces, they saw that they could use Adobe Stock without ever leaving Photoshop, so they could work with stock images in a brand-new way and create something amazing.
The “Make a Masterpiece” online experience was housed at adobestockmasterpiece.com. Visitors could click on each masterpiece to view the individual stock images used, and use the icons to see specific stock-photography layers. It showed creatives every Photoshop layer it took to re-create each masterpiece. There they saw not just stock images but what those stock images could become with Adobe Stock.
Eleven
Virgin America
OOH, social, paid media, print and TV campaign
Oakley
Paid media, print and Sunglass Hut in window display
Visa
Website production, graphic creation and ongoing site updates
Pereira & O'Dell
Skype
Flo Rida - Flo Finda contest
Contest site and campaign management, social and paid media
Flo Finda sponsored by GroupMe, pitted 10 colleges against each other in a country wide scavenger hunt to win a private Flo Rida concert for the winner’s school. The website tracked points with a leaderboard along with other contest updates and information. The campaign was supported across media partners including NCAA, ESPN, Yahoo!, Facebook, Twitter, Buzzfeed and MTVU, among others.
To participate in the contest, students had to download the app, start a group with their friends, and add their university contact to their group. The universities that competed were: The University of Arizona, UCLA, Duke, University of Kentucky, UNC, University of Connecticut, Ohio State, University of Florida, University of Maryland, and Michigan State. In addition to the concert grand prize, daily prizes such as an Xbox One, wearable tech, and gift cards were awarded to clue finders on each campus.
Skype
#TheThingsWeCanDo
Campaign management, social and paid media
“The Things We Can Do” was a campaign across the U.S., Brazil, Russia and Mexico. It was intended to demonstrate the unconventional ways in which people across the world use Skype in their everyday lives. Contest winners used Skype to direct NYC personal shoppers to gifts to purchase for their loved ones. Final gifts were purchased, wrapped and shipped to the winner’s friends and families.
Intel
Website development, contest content management, paid media campaign
'What Lives Inside' is a social film for Dell + Intel directed by Robert Stromberg and starring JK Simmons, Colin Hanks, & Catherine O' Hara that aired on Hulu. This year’s social component involved Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches for potential inclusion in the film. Of over 6,000 submissions 144 were selected by Stromberg to be integrated into the film. We built a corresponding website to house the trailer, information about each episode, submitted character art and partner information. There was also a corresponding social media campaign and regular Facebook updates to keep followers involved in the series.
EVB
Analon
Whisk Takers social content creation
Recipes, cooking tips and stylized photographic content promoting Anolon products for their Tumblr account.
Anolon
Full build out of the website which included account creation, registry lists, shopping cart, recipes and product information.
